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McDonald's supply chain delegation visits Guangdong Hongda Composite Technology Co., Ltd.: Explore new opportunities in label technology and IP product applications

On July 12, a McDonald's supply chain delegation visited Guangdong Hongda Composite Technology Co., Ltd. (hereinafter referred to as "Guangdong Hongda"), and the two sides conducted in-depth exchanges and discussions on topics such as label technology innovation, IP product application and supply chain optimization. This visit not only promoted further cooperation between McDonald's and Guangdong Hongda at the business level, but also provided valuable opportunities for both parties to explore new growth points in future cooperation.

Guangdong Hongda Composite Technology Co., Ltd., as a professional manufacturer of logistics three-layer self-adhesive labels and various identification labels, has won wide recognition in the industry with its deep accumulation in synthetic material research and development, identification and anti-counterfeiting technology, packaging decoration printing and other fields. Since its establishment, the company has always been committed to providing customers with high-quality, customized products and services, and its products have been widely used in logistics, pharmaceuticals, supermarkets and other fields.

As a world-renowned fast food chain brand, McDonald's has always been at the forefront of the industry in supply chain management. In recent years, McDonald's China has built a "smart supply chain system" and used technologies such as digitalization, automation, the Internet of Things and artificial intelligence to achieve full-chain visualization, perceptible and adjustable intelligent management from farm to table. Especially in the aspect of supply chain network planning, McDonald's China, together with New HAVI and OAT, has successfully optimized the layout of the supply chain network by using operational optimization technology, reduced transportation costs, and reduced carbon emissions, laying a solid foundation for the sustainable development of the enterprise.

During this visit, the McDonald's supply chain delegation highly praised Guangdong Hongda's innovative achievements in labeling technology. The two sides conducted in-depth discussions on how to use advanced labeling technology to improve supply chain efficiency and ensure food safety and quality. Guangdong Hongda displayed its latest developed logistics three-layer self-adhesive labels, thermal paper self-adhesive labels and other series of products. These products not only have excellent waterproof, oil-proof, wear-resistant and other properties, but can also be customized according to customer needs to meet the use needs in different scenarios.

In addition, the two sides also discussed interesting topics on the application of IP products. McDonald's has achieved remarkable results in IP cooperation in recent years. Through cross-border cooperation with popular game IPs, movie IPs, etc., it has not only improved brand awareness, but also driven the growth of product sales. Guangdong Hongda said that its powerful label technology can provide strong support for McDonald's IP products. Through customized label design, it can enhance the recognition and attractiveness of products and further enhance consumers' desire to buy.

The McDonald's supply chain delegation said that this visit was fruitful and had a deeper understanding of Guangdong Hongda's strength in label technology and supply chain management. In the future, the two sides will further strengthen cooperation and jointly explore more innovative application scenarios to bring consumers a more convenient, safe and efficient dining experience.

The McDonald's supply chain delegation's visit to Guangdong Hongda Composite Technology Co., Ltd. not only deepened the understanding and trust between the two sides, but also opened up a new path for the two sides in future cooperation. We look forward to the two sides working together to create brilliance!